Don't Run The Risk of Click

As you may know, our tips and guidelines mention that "users should only click on Google ads if they're interested in the services being advertised". While there are many precautions a publisher can take to avoid encouraging clicks on their ads, we've found that some implementations of the ad code can lead to accidental clicks that the publisher may not have been able to predict. Some implementations that could lead to accidental clicks include placing your ads:

- In close proximity to Macromedia Flash games
- Under pop-ups or download prompts
- Near site navigation controls on your pages, such as drop-downs or menu links

Generally, we ask that you not place your ads near features of your site that your users may interact with by clicking. If your site contains elements that increase the number of ad clicks without increasing business results for the advertiser, we may consider these clicks to be invalid. "Business results" can range from an online sale to a page view. If we detect enough of these clicks and determine that the risk to our advertisers is too great, we may disable the account. To maintain compliance with our program policies and ensure that your users don't inadvertently click on the ads on your site, we strongly recommend that you move any ad units that are in close proximity to interactive site features.

As always, thanks in advance for your cooperation!

How To Maintaining An AdSense-friendly Site ?

These days, user-generated content is everywhere, from the comments below newspaper articles, to the photos and videos shared on social networks. So it's no surprise that many publishers are monetizing this type of content with AdSense ads. But, while you're familiar with types of content which are compliant with the AdSense program policies, your users might not be. We understand that it's not always easy to monitor hundreds of new comments, posts, user profiles, videos, or photos every day, so here are a few ideas on how to maintain an advertiser-friendly environment on your pages.

As a quick note before we head into the tips, remember that inappropriate content can come in many forms -- images, forum posts, comments, links, and so on. For example, adult content isn't only limited to pornographic images; it can also be sexually explicit forum posts or spam bot comments with links to adult sites, which aren't permitted by our policies. We recommend reviewing our previous Inside AdSense post on this topic for further clarification and a few tests you can try on your content.

Now for the tips, which we've divided in two sections - 'Prevention' and 'Monitoring'.

Prevention

Here are some recommendations for ways to prevent your ads from appearing alongside user-generated content that isn't compliant with our policies:

1. Publish clear content guidelines and policies that your users will have to accept and adhere to in order to sign up and use your site's services.

If you own a photo or video sharing site where users are permitted to upload adult or other non-compliant content, clearly structure your content to avoid placing your ad code in sections/categories containing this type of content. The same idea could also be easily applied to online stores with adult sections or to classifieds sites which offer adult dating classifieds.
Ask users to tag their inappropriate content (e.g. sexually suggestive pictures or videos) as being non family-safe. This can help you perform human evaluations of potentially inappropriate content for AdSense ads. You can also try installing keyword filters for content related to adult topics, violence, or drugs, for instance. While we're unable to provide you with details about setting up these filters for your site, we recommend searching for terms such as "keyword filtering" or "content filtering" on Google.com.

Implement spambot protection for your comment forms, forums, and guest books. If you need more information on this topic, try a Google search for "spambot protection".
Monitoring

We suggest these tips to ensure that your existing user-generated content pages remain compliant with our policies:
1. Set up ways for your community to monitor itself. For example, try adding a "Report inappropriate content" link to your pages, to allow users to flag content for you to review.
2. Proactively review pages, videos, photos, etc. with high pageviews on a regular basis.
3. Spot-check content based on keywords, content search, or related user accounts. For example, try entering keywords related to inappropriate content in your own search engine and checking the results. Alternatively, you can search on Google.com using the following parameter, replacing 'example.com' with your own site's URL and 'keyword' with a specific word or phrase: "site:example.com keyword".
4. Create editorial policies and exercise moderator control in your comments, forums, and guestbook sections.

We hope you find these tips helpful. You can also read related information and suggestions from our Search Quality Team in a recent post on the Webmaster Central Blog. If you have any other ideas, or if you've already implemented similar measures on your sites with user-generated content, please feel free to leave a comment below and share your experience.

Google Apps Welcome an Adsense

Google Apps is Google’s suite of cloud-based messaging and collaboration apps used by over 30 million users in small and large businesses, educational institutions, government agencies, and non-profit organizations around the world. Apps includes products such as Gmail, calendar, documents, spreadsheets and more, specifically optimized for use in organizations.

We recently launched an improvement to Google Apps that made dozens of Google services, including AdSense, available to Apps users for the first time. Before this improvement, Google Apps users had to create a separate account to sign in to AdSense; now, Apps users can access their cloud-based productivity applications along with AdSense using the same account.

For those of you who also have a Google Apps account, we're in the process of finalizing the infrastructure that will allow you to seamlessly transition your existing AdSense account and data over to your Google Apps account. For new users, if your Apps systems administrator has enabled AdSense, you can begin using this services with your existing Apps account at google.com/adsense.

If you haven’t started using Google Apps yet to manage collaboration for your business, learn more about how to lower IT costs and improve productivity at google.com/apps.

For more details, read the complete post on the Google Enterprise blog and follow all the updates on other newly available services for Google Apps users

Adsense Common Policies

What is Google AdSense?
Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.

AdSense outlined
- Get paid for displaying targeted Google ads on your site
- Customize ads easily to match your site's look and feel
- Track your success with online reports
- Read how publishers found success with AdSense in our case studies

How does it work?
1.Choose the type and placement of ad units to be displayed
-Specify where you want ads to appear
-Choose what types of ads can compete for those slots

2.Highest-paying ads display
- Advertisers bid on your inventory in a real-time auction
- Always show the highest-paying ad

3.Get paid
- Google bills advertisers and ad networks
-Get paid through our reliable payment options

More features
-Filter competitors’ or unwanted ads
-Choose within a wide variety of ad formats
- Identify opportunities with performance reports and Google Analytics integration
- Read how publishers found success with AdSense in our case studies

If you have a website that complies with our program policies and eligibility criteria, we encourage you to give a try to AdSense.

Google AdSense Program Policies
Publishers participating in the AdSense program are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Because we may change our policies at any time, please check here often for updates. Pursuant to our Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here.

Affiliate Marketing Mean........

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

Origin

The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened almost four years after the origination of the World Wide Web in November 1994.[citation needed]

The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million dollars per year on the Prodigy service. In 1989, PC Flowers and Gifts developed the business model of paying a commission on sales to The Prodigy network (Reference-Chicago Tribune-Oct, 4, 1995) (Ref The Sunsentinal 1991 and www.dankawaski.com). Mr. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996 and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Mr. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007 and U.S. Patent number 7,505,913 on Mar 17, 2009 for affiliate marketing and tracking (Reference-Business Wire-Jan, 24, 2000).

Cybererotica was among the early innovators in affiliate marketing with a cost per click program.

During November 1994, CDNOW launched its BuyWeb program. CDNOW had the idea that music-oriented websites could review or list albums on their pages that their visitors may be interested in purchasing. These websites could also offer a link that would take the visitor directly to CDNOW to purchase the albums. The idea for remote purchasing originally arose because of conversations with music label Geffen Records in the fall of 1994. The management at Geffen wanted to sell its artists' CDs directly from its website, but did not want to implement this capability itself. Geffen asked CDNOW if it could design a program where CDNOW would handle the order fulfillment. Geffen realized that CDNOW could link directly from the artist on its website to Geffen's website, bypassing the CDNOW home page and going directly to an artist's music page.

Amazon.com (Amazon) launched its associate program in July 1996: Amazon associates could place banner or text links on their site for individual books, or link directly to the Amazon home page.[citation needed]

When visitors clicked from the associate's website through to Amazon and purchased a book, the associate received a commission. Amazon was not the first merchant to offer an affiliate program, but its program was the first to become widely known and serve as a model for subsequent programs.

In February 2000, Amazon announced that it had been granted a patent on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.

Historic development

Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.

Currently the most active sectors for affiliate marketing are the adult, gambling, retail industries and file-sharing services. The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors. Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.

What Was Adsense For ?

In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from."

AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.

AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users.

AdSense for search
A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares 51% of the advertising revenue it makes from those searches with the website owner.[5] However the publisher is paid only if the advertisements on the page are clicked; AdSense does not pay publishers for mere searches.

AdSense for mobile content
AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.

AdSense for domains
Adsense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant. Adsense for domains is currently being offered to some users, with plans to make it available to all in stages.

On December 12, 2008, TechCrunch reported that AdSense for Domains is available for all US publishers.

AdSense for video
AdSense for video allows publishers with video content to generate revenue using ad placements from Google's extensive Advertising network including popular Youtube videos.

What Is Adsense ?

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenues generated by AdSense with content network partners.

Oingo, Inc., a privately held company located in Los Angeles, was started in 1998 by Gilad Elbaz and Adam Weissman. Oingo developed a proprietary search algorithm that was based on word meanings and built upon an underlying lexicon called WordNet, which was developed over the previous 15 years by researchers at Princeton University, led by George Miller.

Oingo changed its name to Applied Semantics (company) in 2001,which was later acquired by Google in April 2003 for US$102 million.

In 2009, Google AdSense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads".

The Difference Between Advertising and Marketing

Word of mouth marketing is a billion dollar industry. It’s also the fastest growing factor in both advertising and marketing.

Many business owners do not know the difference between advertising and marketing often mixing up and confusing the two. Advertising and marketing are individually very important and very different.

If you want your business to have any chance of succeeding it is imperative you thoroughly understand and know how to distinguish them.

The dictionary terms for advertising and marketing will not be described. Even looking up the technical definitions may still leave you confused. Advertising and marketing will be described according to your business and product or service you provide.

Advertising is the means of publicizing yourself through different media. The main purpose of advertising is for branding - namely product or name recognition. There is little psychology or concept behind it.


The demand for Advertising is high and so too is the price. We are now bombarded with so much of it we basically ignore it. Because of its high exposure level, advertising is becoming increasing inefficient.

Once upon a time you could build a business on advertising alone. Today this is virtually impossible. Most small businesses do not have the big money needed to advertise long enough to start getting results.

Marketing on the other hand goes much deeper. It’s the psychology of the entire sales process. Advertising is simply one of the steps or stages in the marketing process.

Marketing is the concept and strategy behind creating your campaign. It involves how you position your business to encourage your consumers to come to you – without having to “sell” to them.

One of the most effective ways to do this is through education. I advise you to use your marketing materials to provide them lots of content to educate your consumers about your service and what it can do to improve their life.

Nobody wants to be sold. Yet people are happy to buy if you give them a list of reasons why. Let your consumers come to their own conclusions instead of commanding or bullying them into coming to you.

Education is a powerful driver in ensuring clients come to you and letting others know about you too. Education is an important factor in word of mouth marketing. And it takes little effort on your part if you take the time to put some thought into your marketing campaign.

Advertising

A Coca-Cola advertisement from the 1890s

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.

What Is Online Advertising Mean ?

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Competitive advantage over traditional advertising
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.

Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside search results of related keywords.

Revenue models
The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.

* CPM (Cost Per Mille), also called "Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.

* CPV (Cost Per Visitor) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
* CPV (Cost Per View) is when an advertiser pays for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads).

* CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.

* CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge.
o Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.
o Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted.
o CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introduced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.[1]

* Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.

About Paypal

PayPal performs payment processing for online vendors, auction sites, and other commercial users, for which it charges a fee. It sometimes also charges a transaction fee for receiving money (a percentage of the amount sent plus an additional fixed amount). The fees charged depend on the currency used, the payment option used, the country of the sender, the country of the recipient, the amount sent and the recipient's account type.In addition, eBay purchases made by credit card through PayPal may incur a "foreign transaction fee" if the seller is located in another country, as credit card issuers are automatically informed of the seller's country of origin.

On October 3, 2002, PayPal became a wholly owned subsidiary of eBay. Its corporate headquarters are in San Jose, California, United States at eBay's North First Street satellite office campus. The company also has significant operations in Omaha, Nebraska; Scottsdale, Arizona; and Austin, Texas in the U.S., Chennai, Dublin, Berlin and Tel-Aviv. As of July 2007, across Europe, PayPal also operates as a Luxembourg-based bank.

On March 17, 2010, PayPal entered into an agreement with China UnionPay (CUP), China's bankcard association, to allow Chinese consumers to use PayPal to shop online.[citation needed] PayPal is planning to expand its workforce in Asia to 2,000 by the end of the year 2010.

Paypal account holders must be at least 18 years old or older and have:

1. Address email = For your Paypal account username in the future.

2. Having a credit card = credit card to activate / verified account. If no credit card verification can also use VCC (to be discussed later on)

Stages Register Paypal

1. Go to www.paypal.com site

2. Click SignUp Now! to register

3. Furthermore, there is a choice state, because you are in Indonesia choose Indonesia. Then select the type of account you want, for new applicants in Indonesia are advised to choose a personal account first, you can upgrade later to the type of account Premiere or Business account easily and for free as needed. After that press Continue.

4. Next input your information such as Name, Address, Phone, E-mail (Make sure the Name, Address, Phone that you entered for registration with your credit card data)

Examples of writing the correct phone number: 02158755555 or 021-58755555

Examples of writing correct Mobile phone number: 085711445794

- The email you enter will be your Paypal username to log on or transact using Paypal then

- Fill in your password with a combination of letters and numbers for your password more secure, at least 8 characters

- In the Password Recovery select and fill 2 questions and personal answers to get your password again if one day you forget your password

- Read more User Agreement and Privacy Policy, if necessary, then check the Yes, and typing the security code that was yellow in the fields without spaces.

- Check again and make sure the Name, Address, Phone that you fill with your credit card data, if it is convinced press Sign Up.

5. The next section instructed to enter your credit card number that will be used to enter the funds into your Paypal account, if you already click Add Card.

If you do not want to enter your credit card data now click Cancel, you can enter your credit card data and then after logging in the My Account page.

6. You will receive a confirmation email that you register and to activate your Paypal account, open an email from Paypal and click the confirmation link contained therein to confirm that you are the owner of this email.

7. After that you will be brought back to the PayPal site and input your password again (you must enter your password each to the PayPal site) and then click Confirm, then click Continue again, after that you will go to the My Account page.

8. If you have to enter credit card data in the My Account page there will be readings Expanded options (choices), please read carefully the instructions, you are instructed to press the Get Number to be Verified member Paypal (Truth your address already in check by Paypal).

Option 1: To register a Paypal Verified member now press the Get Number to get the 4 digit security code from Paypal, which will be mailed monthly statement into your next credit card, your credit card will be charged $ 1.95 USD for this purpose. The purpose of sending this Paypal security code is to ensure that the address you provided is correct (not a fictional address)

If you have a 4 digit security code from your credit card monthly statement, login with your Paypal account, then the My Account page click on the Activate Account - Complete Expanded Use Enrollment, after you enter 4-digit security code your paypal account will be Verified members and will add $ 1.95 USD into your Paypal account as a Verified member automatically, so the calculated free. After you click Get Number button you will be taken to the My Account page.

Option 2: If you do not want to become a Verified member now miss the Expanded Version, click the Activate Account page later on My Account after logging in to register a Verified member to limit your funds are not limited to, after you pass the Expanded Version you will be taken into My Account page.

Done, congratulations you have a Paypal account!

You already can use your Paypal account right now, like to join this free business or this one

Note:

Now you already have an account Unverified Paypal members with a limit of $ 100 USD to make payments or send money to another Paypal account, to eliminate the limit of your Paypal account must be Verified members (Truth your address already in check by Paypal) by following the Step No.6 above.

If you do not enter or would like to add a credit card, login with your Paypal account and click the Add card in the My Account page.

To be able to withdraw withdraw money from paypal balance, you must be a verified member.